I first conceived the idea for Boutini when trying to buy a present for a stylish friend's new baby and not being able to find anything in Hertford. About a week later when I was mulling over the wouldn't it be nice plan to open a kids boutique in Hertford....I was stopped by a man in the town centre and asked me if I knew somewhere to get a nice babygro for a present and I couldn't think where to suggest...and so I decided enough was enough things had to change! so the concept for Boutini was born!

I have worked as a fashion designer for 10 years for large high street retailers, I have used my experence as a designer and knowledge for sourcing to help me select the ranges for Boutini. I am also a mum myself and have used that to guide me on selecting styles that I know look great on kids and Mums (and Dads) will love too.

The clothes all have something special about them and are for funky fashionable kids that like to look good  Everything at Boutini is hand-picked by myself. I hope we have something for every occasion whether that be going to the park or a party!

I have tried where possible to include Eco Friendly ranges, Snuglo is a socially responsible manufacturers, The Bajo wooden Toys are very Eco-Friendly as well as being the nicest wooden toys you will see.

Mama Baby Bliss our luxury Mother & Babycare range that uses completely natural ingredients and comes with a no nasties guarantee, my favorite product being their bliss stick perfect for a pick me up whilst making you smell devine!

I hope you find something you like, feel free to send me an e-mail with any suggestions for how we could do things better! Happy Shopping....

Jane   

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